Some footage that I shot at the World Gurning Championship got used in an episode of (popular YouTube series) VSauce this week…

…albeit originally without any kind of credit (naughty!!).

After some gentle prompting, VSauce back-linked to my original YouTube clip and the corresponding page on the Calendar Customs website. Interestingly — and despite the fact that both links are right next to each other in the video description text — the web analytics for calendarcustoms.com aren’t showing any significant upsurge in traffic …whereas my YouTube video is up from 17,000 views to 27,000 views (and rising) in just a couple of days.

There might be an interesting lesson to be learned there about the efficacy of linking outside of YouTube’s ecosystem vs linking to other videos.